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115 lines
5.4 KiB
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[#]: subject: "Everything You Need to Know About Mozilla and Meta (Facebook) Working Together"
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[#]: via: "https://news.itsfoss.com/mozilla-meta-facebook/"
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[#]: author: "Ankush Das https://news.itsfoss.com/author/ankush/"
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[#]: collector: "lujun9972"
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[#]: translator: "sthwhl"
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[#]: reviewer: " "
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[#]: publisher: " "
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[#]: url: " "
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Everything You Need to Know About Mozilla and Meta (Facebook) Working Together
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======
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I’m sure it is easy to make several assumptions about the story going by the headlines.
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_Why?_
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Well, it is **Facebook**, after all.
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Even if it is “**Meta**” now, it does not change the fact that they were involved in some of the worst privacy practices ever.
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If you think twice, Facebook isn’t an ideal privacy-focused social media platform (even though I still use it for certain use-cases).
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_With so much more to complain about, how come a privacy-focused company “Mozilla” end up working with Meta (Facebook)?_
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Surprisingly, Mozilla made several remarks about Facebook’s bad privacy practices in the past.
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Not to forget, Mozilla Firefox was one of the first web browsers to prevent companies like Facebook from tracking users thanks to [total cookie protection][1] and some other technologies.
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Furthermore, they recently started a study collaborating with **The Markup** to analyze the type of information Facebook collects.
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So, why are they working with Facebook now?
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### Privacy-Preserving Attribution Using IPA
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Mozilla revealed in a [blog post][2] that it has been working with a team from Meta on a new proposal about a privacy-respecting attribution.
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Attribution in advertising lets the advertisers/marketers know if their ad campaigns are performing as expected.
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And, Mozilla plans to introduce **Interoperable Private Attribution** (or IPA) to give advertisers the ability to check insights while making the advertising privacy-friendly.
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### How Does IPA Aim to Make Advertising Privacy-Friendly?
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Mozilla is utilizing its expertise with its existing privacy-preserving telemetry technology, [Prio][3].
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While that sounds promising, how does IPA work?
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As described in the blog post, Mozilla says that IPA offers two privacy-preserving features:
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* It uses Multi-party Computation (MPC) to prevent a single entity (browser, advertisers, or websites) to learn about user behavior.
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* Instead of individual results linking to a track/profile users, IPA is an aggregated system that does not link back anything to individual users.
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Technically, they plan to use “match keys” that are different from cookies but can be used across different browsers/devices to be able to generate useful reports.
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These match keys will help produce summary statistics about the ad interaction events (whether it is clicked, seen, and if it made a conversion).
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As per the proposal, the match keys would be writable but not readable, making it a critical component of the privacy properties in IPA.
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### Is This Useful?
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Taking a good look at its [proposal][4], it is safe to say that it sounds promising.
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Considering ad revenue is still the major fuel for most businesses, it only makes sense to make it privacy-friendly and less intrusive.
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The result could simply bring back the good old days when users weren’t worried about advertising but curious about what they see in them.
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Unlike [Google’s FLoC][5], this can create a win-win scenario for both advertisers and the users as well.
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### How Does Meta Fit in the Picture?
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![][6]
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I am really not sure about this.
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I have no intention of making ill-informed remarks about the technology proposed by Mozilla, collaborating with Meta.
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On the other hand, I can’t be confident about it, considering they chose “Meta” to collaborate on something that is important to improve the advertising industry without harming user privacy.
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### Mozilla, What Are You Hiding?
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I’m not stirring up controversy (or a wild theory).
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But, a transparent, and privacy-respecting company just decided to collaborate with a company that isn’t really known for privacy?
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Isn’t it too obvious that the team at Mozilla already knows this?
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And, they still decided to go ahead with it, without any transparent public communication on their social media channels as well.
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Yes, they did publish the blog post, but it wasn’t promoted, considering it is an important proposal affecting almost every industry on the web.
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_Is it safe to assume that Mozilla no longer cares about its userbase with this move?_
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_It’s totally up for discussion in the comments down below!_
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--------------------------------------------------------------------------------
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via: https://news.itsfoss.com/mozilla-meta-facebook/
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作者：[Ankush Das][a]
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选题：[lujun9972][b]
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译者：[sthwhl](https://github.com/sthwhl)
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校对：[校对者ID](https://github.com/校对者ID)
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本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
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[a]: https://news.itsfoss.com/author/ankush/
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[b]: https://github.com/lujun9972
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[1]: https://news.itsfoss.com/firefox-86-release/
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[2]: https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/
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[3]: https://crypto.stanford.edu/prio/
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[4]: https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks0yv2j22pA5SrAD9av4s/edit
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[5]: https://techcrunch.com/2022/01/25/google-kills-off-floc-replaces-it-with-topics/
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[6]: data:image/svg+xml;base64,PHN2ZyBoZWlnaHQ9IjQzOSIgd2lkdGg9Ijc4MCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiB2ZXJzaW9uPSIxLjEiLz4=
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