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[#]: subject: "Privacy-Preserving Ads Make a Debut on Brave Search"
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[#]: via: "https://news.itsfoss.com/brave-search-ads/"
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[#]: author: "Sourav Rudra https://news.itsfoss.com/author/sourav/"
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[#]: collector: "lkxed"
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[#]: translator: " "
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[#]: reviewer: " "
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[#]: publisher: " "
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[#]: url: " "
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Privacy-Preserving Ads Make a Debut on Brave Search
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======
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Brave Search is testing privacy-preserving ads. But, the Brave browser does not seem to block them by default.
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![Privacy-Preserving Ads Make a Debut on Brave Search][1]
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Brave Search is an independent search engine that claims not to track its users and provides a safe and secure search experience.
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It aims to be a privacy-friendly alternative to the extensive tech services from Microsoft and Google.
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With a [recent announcement][2], they introduced a new feature to Brave Search. The search will now show '_privacy-preserving_' ads as part of a global beta program.
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What does this mean? Allow me to explain.
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### Privacy-Preserving Ads: Meaning?
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![brave search privacy preserving ads][3]
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Brave is planning to run ads on their search platform; they claim that these ads are anonymous, are marked, and follow its commitment of putting users first.
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These ads are said to be clearly labeled and are integrated into Brave Search.
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To display relevant advertisements, Brave Search will only use your **search query, country, and device type**.
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So, in theory, this should stop them from keeping a profile of your searches.
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They also add that:
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> Brave Search ads protect users’ data and anonymity, while supporting their access to independent and transparent search as a true alternative to Big Tech search engines.
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This has been released as a beta test globally, where Brave Search users will be shown text-based ads in search results.
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Users who opted for Brave Private Ads (for _Brave Rewards_) and are using the latest version of Brave won't be shown search ads since these are not yet eligible for BAT earnings.
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Additionally, they offer a '**Search Premium**' subscription for an ad-free search experience, which costs **$3 per month**.
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With this subscription, you get a completely ad-free search experience while also supporting Brave.
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### Is This a Step in the Right Direction?
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Even though Brave Search is based on an **open-source search project**[Tailcat][4], they have no plans to make it open-source.
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So, Brave Search already has a red flag 🚩 for many privacy enthusiasts who prefer open-source solutions for their transparency.
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**Will privacy-preserving ads make a difference, just like Brave Search's original claims for its search engine?**
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Well, I certainly hope so. Why? **Because we need more competitors to Google**. And something is better than nothing.
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Even without open-source code, we will have to sit back and see what kind of transparency they provide in their advertisement testing soon.
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Though, the implementation of Brave's privacy-preserving ads has got a few users upset.
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A [comment][5] made by a Reddit user on the official Subreddit of Brave Browser mentions:
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> Putting in an exception for your own ads is in exceptionally bad taste. All the marketing fluff around "independent, private search" is not an excuse.
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Brave Browser seems to be **not blocking Brave search ads** with its in-built ad-blocker (Brave Shields).
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On that, a member of the Brave support team clarified:
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> Shields at this time does not block 1st part, non tracking ads by default anyway (with the exception of setting to Aggressive, I believe) so it's actually just following the standard we've already set.
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So, you can block the Brave search ads with the privacy protection settings set to aggressive, I believe?
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However, not everyone prefers the aggressive blocker. So, let us see how things turn out for Brave search ad experimentation.
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💭 **Thoughts? Feel free to share them in the comments section.**
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--------------------------------------------------------------------------------
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via: https://news.itsfoss.com/brave-search-ads/
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作者：[Sourav Rudra][a]
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选题：[lkxed][b]
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译者：[译者ID](https://github.com/译者ID)
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校对：[校对者ID](https://github.com/校对者ID)
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本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
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[a]: https://news.itsfoss.com/author/sourav/
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[b]: https://github.com/lkxed
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[1]: https://news.itsfoss.com/content/images/size/w2000/2022/12/brave-privacy-preserving-ads.png
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[2]: https://brave.com/private-search-ads/
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[3]: https://news.itsfoss.com/content/images/2022/12/Brave_Search_Ads.jpg
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[4]: https://www.tailcat.com
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[5]: https://www.reddit.com/r/brave_browser/comments/z9t171/comment/iyjledp/?utm_source=share&utm_medium=web2x&context=3
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