mirror of
https://github.com/LCTT/TranslateProject.git
synced 2025-02-03 23:40:14 +08:00
geekpi
GitHub
commit
8448eed7c5
@ -1,61 +0,0 @@
|
||||
[#]: subject: "Real-world examples of the sharing economy"
|
||||
[#]: via: "https://opensource.com/article/23/4/sharing-economy-examples"
|
||||
[#]: author: "Ron McFarland https://opensource.com/users/ron-mcfarland"
|
||||
[#]: collector: "lkxed"
|
||||
[#]: translator: "geekpi"
|
||||
[#]: reviewer: " "
|
||||
[#]: publisher: " "
|
||||
[#]: url: " "
|
||||
|
||||
Real-world examples of the sharing economy
|
||||
======
|
||||
|
||||
Some of the most familiar examples of the online sharing economy started small. Consider Airbnb, which started from three airbeds and became AirBed and Breakfast in 2008. As of 2016, 70 million guests have stayed in a stranger's home via Airbnb. The internet-based platform connects people who have a resource not used to capacity—excess space—with others who can use it and provides a means for them to establish trust. It's a perfect example of the sharing business model.
|
||||
|
||||
In an [earlier article][1], I introduced the principles behind businesses based on social connection, drawing from the book [The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism][2] by Arun Sundararajan. I will discuss several examples of the sharing business model in this article.
|
||||
|
||||
### A market for connections
|
||||
|
||||
According to Sundararajan, the economic fundamentals of crowd-based capitalism are superior to the current profit-based business model because the raw materials for this economy—space, time, items, and skills—are in excess. Because they already exist, they don't create additional costs to offer them. You could consider it a form of improved resource use conservation, environmental protection or the sustainability economy.
|
||||
|
||||
Human relations are a significant value component of the sharing economy. For example, some ride-sharing operators want passengers to sit in the front seat to generate conversation and interaction. The service is about social connection as well as ride-sharing. Since many drivers work part-time as a small side job, the interaction may be just as valuable to them as the fee received.
|
||||
|
||||
Here are two weaknesses of traditional taxi services:
|
||||
|
||||
- Poor hospitality
|
||||
- Poor occupancy (utilization) rates because of the business structure (vehicle ownership by driver or company)
|
||||
|
||||
Crowd-based, public-private ownership using digital technology apps can tap into decentralized excess capacity that friendly people have rather than single company-owned centralized systems. Hospitality improves, and there is no additional up-front investment. There are sites to outsource the buying and delivery of your groceries, an app to help valet parking services locate cars and parking spaces with GPS, a mail pickup service, laundry pickup, dog walking, and much more.
|
||||
|
||||
### How platforms build trust
|
||||
|
||||
eBay started in 1995 by moving the neighborhood garage sale online and offering isolated booksellers and thrift shop owners a way to expand their market reach outside their local community. The eBay system has many safeguards that protect both buyers and sellers through the transaction processes, so eBay maintains trading partner trust even with great geographic distance between buyers and sellers. For services offered in the sharing economy, location is more important. Peer-to-peer service markets may be more suitable for densely populated urban areas.
|
||||
|
||||
Building provider and user trust is an essential factor in making the sharing economy successful. To determine whether or not to place trust in a provider, consumers must consider the vetting process of each platform. What is the quality of their rating system? Some organizations use Facebook friendships as testimonials to confirm trustworthy people. Some platforms completely control the payment system, so payment is assured, but others don't.
|
||||
|
||||
Frederic Mazzella, a cofounder of BlaBlaCar, believes trust is central to his company's business and is passionate about its importance. BlaBlaCar's corporate headquarters has a life-sized cardboard cutout of Trust Man, a cape-wearing superhero with a "T" emblazoned on his jumpsuit. Mazzella's conception of trust is based on what he calls the [D.R.E.A.M.S. framework][3]: Declared, Rated, Engaged, Activity-based, Moderated, and Social. The company is constantly working on deepening its understanding of trusted exchange.
|
||||
|
||||
### Collaboration and community building
|
||||
|
||||
The organization OuiShare coordinates activities to foster collaboration. In June 2021, they gathered more than 600 people over the three days of OuiShare Fest, which included conferences, workshops, performances, and shows. With this event, OuiShare aspired to create social connections, projects, and collaborations by bringing together people from different backgrounds. Participants explored what they have an excess of and what might be needed and shared. The group started in France and now exists in 20 countries in Europe, where it provides a shared platform for experimentation that gives connectors and members access to a commons of knowledge, tools, and an international network of people from whom to learn and draw inspiration. You could call it transparency of the underused.
|
||||
|
||||
Service platforms offer the spare time of people with knowledge, skills, or talent. For example, some platforms provide teachers with specific knowledge and skills in exchange for other knowledge or excess material goods, but not money.
|
||||
|
||||
This article is part of a series on the sharing economy. In the [first article][1],I explained the sharing business model and its value. In this article, I gave many examples of platforms in operation now. In a future article, I will explore how the sharing business model will evolve.
|
||||
|
||||
--------------------------------------------------------------------------------
|
||||
|
||||
via: https://opensource.com/article/23/4/sharing-economy-examples
|
||||
|
||||
作者：[Ron McFarland][a]
|
||||
选题：[lkxed][b]
|
||||
译者：[译者ID](https://github.com/译者ID)
|
||||
校对：[校对者ID](https://github.com/校对者ID)
|
||||
|
||||
本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
|
||||
|
||||
[a]: https://opensource.com/users/ron-mcfarland
|
||||
[b]: https://github.com/lkxed/
|
||||
[1]: https://opensource.com/article/23/4/sharing-economy-open-organization
|
||||
[2]: https://www.goodreads.com/book/show/27310516-the-sharing-economy
|
||||
[3]: https://blog.blablacar.com/trust
|
||||
@ -0,0 +1,60 @@
|
||||
[#]: subject: "Real-world examples of the sharing economy"
|
||||
[#]: via: "https://opensource.com/article/23/4/sharing-economy-examples"
|
||||
[#]: author: "Ron McFarland https://opensource.com/users/ron-mcfarland"
|
||||
[#]: collector: "lkxed"
|
||||
[#]: translator: "geekpi"
|
||||
[#]: reviewer: " "
|
||||
[#]: publisher: " "
|
||||
[#]: url: " "
|
||||
|
||||
共享经济的真实案例
|
||||
======
|
||||
|
||||
一些最熟悉的网络共享经济的例子开始时规模很小。比如 Airbnb，它从三个空气床开始，在 2008 年成为 AirBed and Breakfast（Airbnb）。截至 2016 年，已有 7000 万客人通过 Airbnb 住进了陌生人的家。基于互联网的平台将拥有未使用资源（过剩空间）的人与可以使用它的其他人联系起来，并为他们提供建立信任的方式。这是共享业务模型的完美示例。
|
||||
|
||||
在[先前的文章][1]中，我介绍了基于社会联系的企业背后的原则，借鉴了 Arun Sundararajan 的书[共享经济：就业的终结和人群资本主义的兴起][2]。 我将讨论共享业务的几个例子
|
||||
|
||||
### 一个连接的市场
|
||||
|
||||
根据Sundararajan的说法，基于人群的资本主义的经济基础优于目前基于利润的商业模式，因为这种经济的原材料：空间、时间、物品和技能都是过剩的。因为它们已经存在，所以不会产生额外的成本来提供它们。你可以认为这是一种改进的资源利用保护、环境保护或可持续性经济的形式。
|
||||
|
||||
人际关系是共享经济的一个重要价值组成部分。例如，一些共享汽车运营商希望乘客坐在前排座位上，以产生对话和互动。这种服务是关于社会联系以及乘车共享的。由于许多司机都是兼职，作为一个小的副业，互动对他们来说可能和收到的费用一样有价值。
|
||||
|
||||
以下是传统出租车服务的两个弱点：
|
||||
|
||||
- 由于商业结构（司机或公司的车辆所有权），占用率（利用率）差
|
||||
|
||||
使用数字技术应用程序的基于人群的公私合营可以利用友好的人拥有的去中心化过剩能力，而不是单一公司拥有的集中式系统。 热情好客，并且没有额外的前期投资。 有一些网站可以将杂货的购买和运送外包，有一个应用程序可以帮助代客泊车服务使用 GPS 定位汽车和停车位，还有邮件取件服务、洗衣取件、遛狗等等。
|
||||
|
||||
### 平台如何建立信任
|
||||
|
||||
eBay 始于 1995 年，它将邻里间的车库销售搬到了网上，并为孤立的书商和旧货店主提供了一种在当地社区之外扩大市场范围的方法。eBay 系统有许多保障措施，通过交易过程保护买家和卖家，所以即使买家和卖家之间有很大的地理距离，eBay 也能保持交易伙伴的信任。对于共享经济中提供的服务，地点更为重要。点对点服务市场可能更适合人口密集的城市地区。
|
||||
|
||||
建立供应商和用户的信任是共享经济成功的重要因素。 要确定是否信任提供商，消费者必须考虑每个平台的审查过程。 他们的评级系统质量如何？ 一些组织使用 Facebook 好友作为证明来确认可信赖的人。 有的平台完全控制支付系统，支付有保障，有的则不然。
|
||||
|
||||
BlaBlaCar 的联合创始人 Frederic Mazzella 认为信任是其公司业务的核心，并且对信任的重要性充满热情。 BlaBlaCar 的公司总部有一个真人大小的纸板剪裁 “Trust Man”，这是一个穿着斗篷的超级英雄，他的连身衣上印有 “T” 字样。 Mazzella 的信任概念基于他所谓的 [D.R.E.A.M.S. 框架][3]：声明的、评级的、参与的、基于活动的、适度的和社交的。 该公司一直致力于加深对可信交换的理解。
|
||||
|
||||
### 协作和社区建设
|
||||
|
||||
OuiShare 组织协调活动以促进协作。 2021 年 6 月，他们在为期三天的 OuiShare Fest 期间聚集了 600 多人，其中包括会议、研讨会、表演和表演。通过这次活动，OuiShare 渴望通过将来自不同背景的人聚集在一起来建立社交联系、项目和协作。 参与者探讨了他们有什么多余的以及可能需要和共享的东西。 该小组起源于法国，现在遍布欧洲 20 个国家，它提供了一个共享的实验平台，使连接者和成员能够访问知识、工具和国际网络，从中学习和汲取灵感。 你可以将其称为未充分利用者的透明度。
|
||||
|
||||
服务平台为有知识、技能或才能的人提供业余时间。 例如，一些平台为教师提供特定的知识和技能，以换取其他知识或多余的物质商品，而不是金钱。
|
||||
|
||||
本文是共享经济系列文章的一部分。 在[第一篇][1]中，我解释了共享商业模式及其价值。 在这篇文章中，我给出了很多现在正在运行的平台的例子。 在以后的文章中，我将探讨共享商业模式将如何演变。
|
||||
|
||||
--------------------------------------------------------------------------------
|
||||
|
||||
via: https://opensource.com/article/23/4/sharing-economy-examples
|
||||
|
||||
作者：[Ron McFarland][a]
|
||||
选题：[lkxed][b]
|
||||
译者：[geekpi](https://github.com/geekpi)
|
||||
校对：[校对者ID](https://github.com/校对者ID)
|
||||
|
||||
本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
|
||||
|
||||
[a]: https://opensource.com/users/ron-mcfarland
|
||||
[b]: https://github.com/lkxed/
|
||||
[1]: https://opensource.com/article/23/4/sharing-economy-open-organization
|
||||
[2]: https://www.goodreads.com/book/show/27310516-the-sharing-economy
|
||||
[3]: https://blog.blablacar.com/trust
|
||||
Loading…
Reference in New Issue
Block a user