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Update 20210426 How we built an open source design system to create new community logos.md
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How we built an open source design system to create new community logos
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我们如何建立一个开源的设计系统来创造新的社区Logo
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======
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Learn how Ansible's new logos were developed with stakeholder input to
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ensure a consistent brand across the entire project.
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了解Ansible的新logo是如何根据股东的意见开发以确保整个项目的品牌一致性。(确保整个项目有一个统一的品牌)
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![UX design Mac computer with mobile and laptop][1]
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As interaction designers on Red Hat's User Experience (UX) Design and Ansible product teams, we worked for about six months to build a logo family with the Ansible community. This journey started even earlier when a project manager asked us for a "quick and easy" logo for a slide deck. After gathering a few requirements, we presented a logo to the stakeholders within a few days and without much need for iteration. A few months later, another stakeholder decided they would also benefit from having imagery for their materials, so we repeated the process.
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作为红帽的用户体验(UX)设计和Ansible产品团队的交互设计师,我们花了大约6个月的时间为Ansible社区建立了一系列logo。 这段旅程开始得很早,当时一位项目经理要求我们为一个幻灯片提供一个 "快速而简单 "的标志。在收集了一些需求后,我们在几天内就向股东展示了一个标志,而且不需要太多迭代。几个月后,另一个股东决定他们也将从材料的图像中受益,所以我们重复了这个过程。
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At this point, we noticed a pattern: logo resources like these no longer represented individual requests but rather a common need across the Ansible project. After completing several logo requests, we had built a makeshift series that—without conscious branding and design conventions—created the potential for visual inconsistencies across the Ansible brand. As the logo collection grew, we recognized this looming problem and the need to combat it.
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在这一点上,我们注意到一个模式:像这样的logo资源不再代表个人的要求,而是整个Ansible项目的共同需要。在完成了几个logo要求后,我们设计了一个临时的系列,但在没有意识到品牌和设计惯例的情况下,造成了整个Ansible品牌的视觉不一致的可能性。随着logo系列的增加,我们认识到了这个迫在眉睫的问题,并需要解决它。
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Our solution was to create an Ansible design system, a brand-specific resource to guide consistent logo design well into the future.
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我们的解决方案是创建一个Ansible设计系统,这是一个针对品牌的资源,可以指导未来一致的标志设计。
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### What is a design system?
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### 什么是设计系统?
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A design system is a collection of reusable assets and guidelines that help inform the visual language of any digital product suite. Design systems create patterns to bring separate products together and elevate brands through scalability and consistency.
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设计系统是一个可重复使用的资源和指导方法的集合,有助于告知任何数字产品套件的视觉语言。设计系统创造了一些模式,将独立的产品整合在一起,并通过可扩展性和一致性提升品牌。
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Especially in a large corporation with multiple products in the portfolio, scaling does not come easily without standardization as different teams contribute to each product. Design systems work as a baseline for each team to build new assets on. With a standardized look and feel, products are unified as one family across the portfolio.
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特别是在一个有多种产品的大公司里,如果没有标准化,扩展起来就不容易,因为不同的团队对每个产品都有贡献。设计系统可以作为每个团队建立新资产的基线。有了标准化的外观和感觉,产品在整个组合中被统一为一个家族。
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### Getting started building a design system
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### 开始构建一个设计系统
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After receiving a series of requests from stakeholders to create logos for the open source Ansible community, such as Ansible Builder, Ansible Runner, and Project Receptor, we decided to design a structure for our workflow and create a single source of truth to work for moving forward.
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在收到股东提出的为开源Ansible社区(如Ansible Builder、Ansible Runner和Project Receptor)创建logo的一系列要求后,我们决定为我们的工作流程设计一个结构,并创建一个单一的事实来源,为之努力。
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First, we conducted a visual audit of the existing logos to determine what we had to work with. Ansible's original logo family consists of four main images: the Angry Spud for AWX, the Ansibull for Ansible Core/Engine, and the monitor with wings for AWX. Most of the logos were tied together with a consistent shade of red and bull imagery, but the stroke width, stroke color, line quality, and typography were vast and varied.
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首先,我们对现有的logo进行了视觉审计,以确定我们要做的是什么。 Ansible的原始logo系列由四个主要图像组成:代表AWX的Angry Spud,代表Ansible Core/Engine的Ansibull,以及代表AWX的带翅膀的显示器。 大部分的标志都是用一致的红色阴影和公牛的形象联系在一起的,但是笔画的宽度、笔画的颜色、线条的质量和排版都是庞大而多样的。
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![Original Ansible logos][2]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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The Angry Spud uses a tan outline and a hand-drawn style, while the bull is a symmetrical, geometric vector. The AWX monitor was the outlier with its thin line-art wings, blue vector rectangle, and Old English typeface (not included here, but an exception from the rest of the family, which uses a modern sans serif).
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愤怒的飞毛腿使用棕褐色的轮廓和手绘风格,而公牛则是一个对称的几何矢量。AWX显示器是一个异类,它有细线画的翅膀,蓝色的矢量矩形,以及古英语字体(这里没有包括在内,但与家族中其他使用现代无衬线的字体相比,它是一个例外)。
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### Establishing new design criteria
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### 确立新的设计标准
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Taking color palette, typography, and imagery into consideration, we generated a consistent composition that features the Ansibull for all core Ansible products, along with bold lines and vibrant colors.
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考虑到调色板、排版和图像,我们产生了一个一致的构图,以Ansibull为特色的所有核心Ansible产品,以及大胆的线条和充满活力的颜色。
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![Ansible design system][4]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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The new Ansible community logo design style guide details the color palette, typography, sizing, spacing, and logo variations for Ansible product logos.
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新的Ansible社区logo设计风格指南详细说明了Ansible产品logo的调色、排版、尺寸、间距和logo变化。
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The new style guide presents a brand new, modern custom typeface based on GT America by [Grilli Type][5], an independent Swiss type foundry. We created a softer look for the typeface to match the imagery's roundedness by rounding out certain corners of each letter.
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新的风格指南展示了一种全新的、现代的定制字体,该字体基于瑞士独立字体铸造厂[Grilli Type][5]的GT America。我们为该字体创造了一个柔和的外观,通过使每个字母的圆角来配合图像的圆润度。
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We decided to curate a more lively, saturated, and universal color palette by incorporating more colors in the spectrum and basing them on primary colors. The new palette features light blue, yellow, and pink, each with a lighter highlight and darker shadow. This broader color scope allows more flexibility within the system and introduces a 3D look and feel.
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我们决定通过在光谱中加入更多的颜色并以原色为基础,设计一个更生动、更饱和、更普遍的调色板。新的调色板具有浅蓝色、黄色和粉红色,每种颜色都有较浅的高光和较深的阴影。这种更广泛的颜色范围使系统内有更多的灵活性,并引入了3D的外观和感觉。
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![New Ansible logos][6]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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We also introduced new imagery, such as the hexagons in the Receptor and AWX logos for visual continuity. Finally, we made sure each logo works on both light and dark backgrounds for maximum flexibility.
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我们还引入了新的图像,如Receptor和AWXlogo中的六边形,以保持视觉上的连续性。最后,我们确保每个logo在浅色和深色背景上都能使用,以获得最大的灵活性。
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### Expanding the design portfolio
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### 拓展设计组合
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Once we established the core logo family, we moved onto creating badges for Ansible services, such as Ansible Demo and Ansible Workshop. To differentiate services from products, we decided to enclose service graphics in a circle that contains the name of the service in the same custom typography. The new service badges show the baby Ansibull (from the Ansible Builder logo) completing tasks related to each service, such as pointing to a whiteboard for Ansible Demo or using building tools for Ansible Workshop.
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一旦我们建立了核心logo系列,我们就开始为Ansible服务创建徽章,如Ansible Demo和Ansible Workshop。为了将服务与产品区分开来,我们决定将服务图形包围在一个圆圈中,圆圈中包含了相同的定制排版的服务名称。新的服务徽章显示了幼儿Ansibull(来自Ansible Builder的标志)正在完成与每个服务相关的任务,例如Ansible Demo指向白板,Ansible Workshop则使用构建工具。
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![New Ansible services logos][7]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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### Using open source for design decisions
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### 利用开放源码进行设计决策
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The original AWX logo was influenced by rock-and-roll imagery, such as the wings and the heavy metal typeface (omitted from the image here).
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最初的AWX标志受到了摇滚乐图像的影响,如翅膀和重金属字体(此处省略)。
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![Original AWX logo][8]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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Several members of the Ansible community, including the Red Hat Diversity and Inclusion group, brought to our attention that these elements resemble imagery used by hate groups.
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Ansible社区的一些成员,包括红帽多样性和包容性小组,提请我们注意,这些元素类似于仇恨组织使用的图像。
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Given the social implications of the original logo's imagery, we had to work quickly with the Ansible community to design a replacement. Instead of working in a silo, as we did for the initial logos, we broadened the project's scope to carefully consider a wider range of stakeholders, including the Ansible community, Red Hat Diversity and Inclusion group, and Red Hat Legal team.
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考虑到原logo的社会影响,我们必须迅速与Ansible社区合作,设计一个替代logo。我们没有像最初的logo那样在一个孤岛上工作,而是扩大了项目的范围,仔细考虑了更多的利益相关者,包括Ansible社区、红帽多样性和包容性小组,以及红帽法律团队。
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We started brainstorming by reaching out to the Ansible open source community for ideas. One of the Ansible engineers, Rebeccah Hunter, contributed in the sketching phase and later became an embedded part of our design team. Part of the challenge of involving a large group of stakeholders was that we had a variety of ideas for new logo concepts, ranging from an auxiliary cable to a bowl of ramen.
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我们开始了头脑风暴,向Ansible开源社区征求意见。Ansible的一位工程师Rebeccah Hunter在草图绘制阶段做出了贡献,后来成为我们设计团队中的一员。让一大群股东参与进来的挑战之一是,我们对新的标志概念有各种各样的想法,从一条辅助电缆到一碗拉面。
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We sketched five community-surfaced logos, each featuring a different branded visual: a sprout, a rocket, a monitor, a bowl of ramen, and an auxiliary cable.
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我们勾画了五个社区外部的logo,每个标识都有不同的品牌视觉:一个豆芽、一个火箭、一个显示器、一碗拉面和一个辅助电缆。
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![AWX logo concepts][9]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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After completing these initial concept sketches, we set up a virtual voting mechanism that we used throughout the iteration process. This voting system allowed us to use community feedback to narrow from five initial concepts down to three: the rocket, the bowl of ramen, and the monitor. We further iterated on these three directions and presented back, via a Slack channel dedicated to this effort, until we landed on one direction, the AWX monitor, that aligned with the community's vision.
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在完成这些初步的概念草图后,我们建立了一个虚拟的投票机制,并在整个迭代过程中使用。这个投票系统使我们能够利用社区的反馈,从五个初始概念缩小到三个:火箭、一碗拉面和显示器。我们在这三个方向上进一步迭代,并通过专门的Slack频道进行反馈,直到我们找到一个符合社区愿景的方向,即AWX显示器。
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![New AWX logo][10]
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(Fiona Lin and Taufique Rahman, [CC BY-SA 4.0][3])
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With community voices as our guide, we pursued the monitor logo concept for AWX. We preserved the monitor element from the original logo while modernizing the look and feel to match our updated design system. We used a more vibrant color palette, a cleaner sans-serif typeface, and elements, including the hexagon motif, from the Project Receptor logo.
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以社区的意见为指导,我们为AWX追求显示器的logo概念。我们保留了原logo中的显示器元素,同时使其外观和感觉现代化,以配合我们更新的设计系统。我们使用了更鲜艳的色调,更简洁的无衬线字体,以及来自Project Receptor logo的元素,包括六角形图案。
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By engaging with our community from the beginning of the process, we were able to design and iterate in the open with a sense of inclusiveness from all stakeholders. In the end, we felt this was the best approach for replacing a controversial logo. The final version was handed off to the Red Hat Legal team, and after approval, we replaced all current assets with this new logo.
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通过从一开始就与我们的社区接触,我们能够在公开场合进行设计和迭代,所有股东都有一种包容感。最后,我们认为这是取代一个有争议的logo的最好方法。最终的版本被移交给了红帽法律团队,在获得批准后,我们用这个新的logo替换了所有的现有资产。
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### Key takeaways
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### 主要收获
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Creating a set of rules and assets for a design system keeps your digital products consistent across the board, eliminates brand confusion, and enables scalability.
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为设计系统创建一套规则和资源,使你的数字产品全面保持一致,消除品牌混乱,并实现可扩展性。
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As you explore building a design system with your own community, you may benefit from these key takeaways we learned along our path:
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在你探索与你自己的社区建立一个设计系统时,你可能会从我们在这条路上学到的这些关键经验中受益:
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* Scaling new logos with a design system is a much easier process than without one.
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* Juggling design options becomes less daunting when you use a polling system to validate results.
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* Directing a large audience's attention on sets of three eliminates decision fatigue and focuses community feedback.
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* 用设计系统来扩展新的标识,比没有设计系统要容易得多。
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* 当你使用投票系统来验证结果时,杂乱无章的设计方案就会变得不那么令人生畏。
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* 将大量群众的注意力引向多组,消除决策疲劳,集中社区反馈。
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We hope this article provides insight into designing a system with an open source community and helps you recognize the benefit of developing a system early in your process. If you are creating a new design system, what questions do you have? And if you have created one, what lessons have you learned? Please share your ideas in the comments.
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我们希望这篇文章能够为设计一个具有开放源码社区的系统提供启示,并帮助你认识到在早期开发系统的好处。如果你正在创建一个新的设计系统,你有什么问题?如果你已经创建了一个,你学到了什么教训?请在评论中分享你的想法。
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@ -115,7 +114,7 @@ via: https://opensource.com/article/21/4/ansible-community-logos
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作者:[Fiona Lin][a]
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选题:[lujun9972][b]
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译者:[译者ID](https://github.com/译者ID)
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译者:[MareDevi](https://github.com/MareDEvi)
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校对:[校对者ID](https://github.com/校对者ID)
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本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译,[Linux中国](https://linux.cn/) 荣誉推出
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