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Oracle Policy Change Raises Prices on AWS
============================================================
>The change, which effectively doubles Oracle's prices for implementing its software on AWS, was put in effect quietly, with little notification to users.
![](http://windowsitpro.com/site-files/windowsitpro.com/files/imagecache/large_img/uploads/2017/02/ellison-hero.jpg)
News came last week that Oracle has, in effect, doubled the price for running its products on Amazon's cloud. It has done so with a bit of sleight-of-hand on [how it counts AWS's virtual CPUs.][6] It also did so without fanfare. The company's new pricing policy went in effect on January 23, and pretty much went unnoticed until January 28, when Oracle follower Tim Hall stumbled on the change in Big Red's ["Licensing Oracle Software in the Cloud Computing Environment"][7] document and blew the whistle.
At first glance, this move might not seem to mean much, as it only puts Oracle's AWS pricing on par with its prices on Microsoft Azure. But Azure is only about a third the size of market leading AWS, so if you want to make money selling licenses in the cloud, AWS is the place to be. And while this move may or may not affect those already using Oracle on AWS -- it's not clear whether the new rules apply to those already using the products -- it will certainly push some new users who might otherwise consider Oracle to look elsewhere.
The main reason for this move is obvious. Oracle is hoping to make its own cloud more attractive -- which led [The Register to observe][8] with a bit of snark, "Larry Ellison did promise Oracle's cloud would be faster and cheaper." Faster and cheaper both remain to be seen. Faster maybe, if Oracle's SPARC cloud launches as planned and if it performs as advertised. Cheaper might be less likely. Oracle is known for playing hardball with its prices.
With declining sales of its signature database and business stack, and with its $7.4 billion dollar bet on Sun not working out as planned, Oracle is betting its future on the cloud. But Oracle came late to the party and its efforts so far seem to be returning lackluster results, with some financial forecasters not seeing a bright future for Oracle Cloud. The cloud is a crowded market, they say, and the big four -- Amazon, Microsoft, IBM and Google -- already have a commanding lead.
That's true. But the biggest obstacle Oracle faces in the cloud is...well, Oracle. Its reputation precedes it.
It's an understatement to say the company is not known for stellar customer service. Indeed, press reports paint Oracle as something of a bully and a manipulator.
Back in 2015, for example, Oracle, evidently growing frustrated because its cloud wasn't growing as fast as anticipated, began [activating what Business Insider called the "nuclear option."][9] It would audit a client's datacenter and if the client wasn't in compliance, it would issue a "breach notice" -- usually reserved only for cases of large scale abuse -- and order the client to quit using its software within 30 days.
In case you don't know, big corporations heavily invested in Oracle's stack absolutely couldn't migrate to another solution on such short notice. An Oracle breach notice spelled disaster.
"[T]o make the breach notice go away — or to reduce an outrageously high out-of-compliance fine — an Oracle sales rep often wants the customer to add cloud "credits" to the contract...," Business Insider's Julie Bort explained.
In other words, Oracle was using the audit to arm-twist clients to buy into its cloud, whether or not they had a need. There might also be a tie-in between this tactic and the recent price doubling on AWS. A commenter to Hall's article noted that the purpose behind the secrecy surrounding the price boost could possibly be to trigger software audits.
The trouble with employing tactics like these is that sooner or later they catch up with you. Word gets out. Your customers start looking for other options. It might be time for Big Red to take a page from Microsoft's playbook and start working to build a kinder and gentler Oracle that puts the needs of its customers first.
--------------------------------------------------------------------------------
via: http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws
作者：[Christine Hall][a]
译者：[译者ID](https://github.com/译者ID)
校对：[校对者ID](https://github.com/校对者ID)
本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
[a]:http://windowsitpro.com/author/christine-hall
[1]:http://windowsitpro.com/penton_ur/nojs/user/register?path=node%2F186491&nid=186491&source=email
[2]:http://windowsitpro.com/author/christine-hall
[3]:http://windowsitpro.com/author/christine-hall
[4]:http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws#comments
[5]:http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws#comments
[6]:https://oracle-base.com/blog/2017/01/28/oracles-cloud-licensing-change-be-warned/
[7]:http://www.oracle.com/us/corporate/pricing/cloud-licensing-070579.pdf
[8]:https://www.theregister.co.uk/2017/01/30/oracle_effectively_doubles_licence_fees_to_run_in_aws/
[9]:http://www.businessinsider.com/oracle-is-using-the-nuclear-option-to-sell-its-cloud-software-2015-7

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Oracle 政策更改提高了 AWS 的价格
============================================================
>这种改变使甲骨文在 AWS 上实施其软件的价格翻了一番，它已经安静地生效了，而几乎没有通知用户。
![](http://windowsitpro.com/site-files/windowsitpro.com/files/imagecache/large_img/uploads/2017/02/ellison-hero.jpg)
上周消息传出，甲骨文使亚马逊云上的产品价格翻了一倍。它在[如何计算 AWS 的虚拟 CPU][6]上耍了一些花招。它这么做也没有任何宣扬。该公司的新定价政策于 1 月 23 日生效，直到 1 月 28 日，几乎没有被注意到，直到 Oracle 的关注者 Tim Hall 偶然发现 Big Red 的[ Oracle 软件云计算环境许可][7]文件并揭发了出来。
乍一看，这一举动似乎并不太大，因为它仅将 Oracle 的 AWS 定价与 Microsoft Azure 的价格相提并论。但是 Azure 只有市场领先的 AWS 体量的三分之一，所以如果你想在云中销售许可证，AWS 是合适的地方。虽然此举可能或可能不会影响已经在 AWS 上使用 Oracle 的用户，但是尚不清楚新规则是否适用于已在使用产品的用户 - 它肯定会让一些考虑可能使用 Oracle 的用户另寻它处。
这个举动的主要原因是显而易见的。甲骨文希望使自己的云更具吸引力 - 这让[The Register 观察][8]到一点：“拉里·埃里森确实承诺过 Oracle 的云将会更快更便宜”。更快和更便宜仍然有待看到。如果 Oracle 的 SPARC 云计划启动，并且按照广告的形式执行，那么可能会更快，但是更便宜的可能性较小。甲骨文以对其价格的强硬态度而著称。
随着其签名数据库和业务栈销售的下滑，并且对 Sun 的 74 亿美元的投资并未能按照如期那样，Oracle 将其未来堵在云计算上。但是甲骨文来晚了，迄今为止, 它的努力似乎还没有结果, 一些金融预测者并没有看到 Oracle Cloud 的光明前景。他们说，云是一个拥挤的市场，而四大公司 - 亚马逊、微软、IBM 和谷歌 - 已经有了领先优势。
确实如此。但是 Oracle 面临的最大的障碍是，好吧，是 Oracle。它的声誉在它之前。
保守地说这个公司并不是因为明星客户服务而闻名。事实上, 新闻报道将甲骨文描绘成一个恶霸和操纵者。
例如，早在 2015 年，Oracle 就因为它的云并不像预期那样快速增长而越来越沮丧，开始[激活业内人士称之为的“核特权”][9]。它会审核客户的数据中心，如果客户不符合规定，将发出“违规通知” - 它通常只适用于大规模滥用情况，并命令客户在 30 天内退出使用其软件。
以防你还不知道，那么大量投资 Oracle 栈的大公司绝对不能在短时间内迁移到另一个解决方案。Oracle 的违规通知会引发灾难。
商业内幕人士 Julie Bort 解释到：“为了使违规通知消失 - 或者减少高额的违规罚款 - 甲骨文销售代表通常希望客户向合同中添加云额度”。
换句话说，Oracle 正在使用审计来扭转客户去购买它的云，而无论他们是否有需要。这种策略与最近 AWS 价格翻倍之间也可能存在联系。Hall 的文章的评论者指出，围绕价格提升的秘密背后的目的可能是触发软件审计。
使用这些策略的麻烦迟早会出来。消息一旦传播开来，你的客户就开始寻找其他选项。对 Big Red 而言或许是时候参考微软的做法，开始建立一个更好和更温和的 Oracle，将客户的需求放在第一位。
--------------------------------------------------------------------------------
via: http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws
作者：[Christine Hall][a]
译者：[geekpi](https://github.com/geekpi)
校对：[校对者ID](https://github.com/校对者ID)
本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出
[a]:http://windowsitpro.com/author/christine-hall
[1]:http://windowsitpro.com/penton_ur/nojs/user/register?path=node%2F186491&nid=186491&source=email
[2]:http://windowsitpro.com/author/christine-hall
[3]:http://windowsitpro.com/author/christine-hall
[4]:http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws#comments
[5]:http://windowsitpro.com/cloud/oracle-policy-change-raises-prices-aws#comments
[6]:https://oracle-base.com/blog/2017/01/28/oracles-cloud-licensing-change-be-warned/
[7]:http://www.oracle.com/us/corporate/pricing/cloud-licensing-070579.pdf
[8]:https://www.theregister.co.uk/2017/01/30/oracle_effectively_doubles_licence_fees_to_run_in_aws/
[9]:http://www.businessinsider.com/oracle-is-using-the-nuclear-option-to-sell-its-cloud-software-2015-7