From 18bddb2978832b45f09b1189932bb1f1390d6eea Mon Sep 17 00:00:00 2001 From: DarkSun Date: Thu, 17 Feb 2022 05:03:26 +0800 Subject: [PATCH] =?UTF-8?q?=E9=80=89=E9=A2=98[news]:=2020220216=20Everythi?= =?UTF-8?q?ng=20You=20Need=20to=20Know=20About=20Mozilla=20and=20Meta=20(F?= =?UTF-8?q?acebook)=20Working=20Together?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit sources/news/20220216 Everything You Need to Know About Mozilla and Meta (Facebook) Working Together.md --- ...la and Meta (Facebook) Working Together.md | 114 ++++++++++++++++++ 1 file changed, 114 insertions(+) create mode 100644 sources/news/20220216 Everything You Need to Know About Mozilla and Meta (Facebook) Working Together.md diff --git a/sources/news/20220216 Everything You Need to Know About Mozilla and Meta (Facebook) Working Together.md b/sources/news/20220216 Everything You Need to Know About Mozilla and Meta (Facebook) Working Together.md new file mode 100644 index 0000000000..0b00fb86c0 --- /dev/null +++ b/sources/news/20220216 Everything You Need to Know About Mozilla and Meta (Facebook) Working Together.md @@ -0,0 +1,114 @@ +[#]: subject: "Everything You Need to Know About Mozilla and Meta (Facebook) Working Together" +[#]: via: "https://news.itsfoss.com/mozilla-meta-facebook/" +[#]: author: "Ankush Das https://news.itsfoss.com/author/ankush/" +[#]: collector: "lujun9972" +[#]: translator: " " +[#]: reviewer: " " +[#]: publisher: " " +[#]: url: " " + +Everything You Need to Know About Mozilla and Meta (Facebook) Working Together +====== + +I’m sure it is easy to make several assumptions about the story going by the headlines. + +_Why?_ + +Well, it is **Facebook**, after all. + +Even if it is “**Meta**” now, it does not change the fact that they were involved in some of the worst privacy practices ever. + +If you think twice, Facebook isn’t an ideal privacy-focused social media platform (even though I still use it for certain use-cases). + +_With so much more to complain about, how come a privacy-focused company “Mozilla” end up working with Meta (Facebook)?_ + +Surprisingly, Mozilla made several remarks about Facebook’s bad privacy practices in the past. + +Not to forget, Mozilla Firefox was one of the first web browsers to prevent companies like Facebook from tracking users thanks to [total cookie protection][1] and some other technologies. + +Furthermore, they recently started a study collaborating with **The Markup** to analyze the type of information Facebook collects. + +So, why are they working with Facebook now? + +### Privacy-Preserving Attribution Using IPA + +Mozilla revealed in a [blog post][2] that it has been working with a team from Meta on a new proposal about a privacy-respecting attribution. + +Attribution in advertising lets the advertisers/marketers know if their ad campaigns are performing as expected. + +And, Mozilla plans to introduce **Interoperable Private Attribution** (or IPA) to give advertisers the ability to check insights while making the advertising privacy-friendly. + +### How Does IPA Aim to Make Advertising Privacy-Friendly? + +Mozilla is utilizing its expertise with its existing privacy-preserving telemetry technology, [Prio][3]. + +While that sounds promising, how does IPA work? + +As described in the blog post, Mozilla says that IPA offers two privacy-preserving features: + + * It uses Multi-party Computation (MPC) to prevent a single entity (browser, advertisers, or websites) to learn about user behavior. + * Instead of individual results linking to a track/profile users, IPA is an aggregated system that does not link back anything to individual users. + + + +Technically, they plan to use “match keys” that are different from cookies but can be used across different browsers/devices to be able to generate useful reports. + +These match keys will help produce summary statistics about the ad interaction events (whether it is clicked, seen, and if it made a conversion). + +As per the proposal, the match keys would be writable but not readable, making it a critical component of the privacy properties in IPA. + +### Is This Useful? + +Taking a good look at its [proposal][4], it is safe to say that it sounds promising. + +Considering ad revenue is still the major fuel for most businesses, it only makes sense to make it privacy-friendly and less intrusive. + +The result could simply bring back the good old days when users weren’t worried about advertising but curious about what they see in them. + +Unlike [Google’s FLoC][5], this can create a win-win scenario for both advertisers and the users as well. + +### How Does Meta Fit in the Picture? + +![][6] + +I am really not sure about this. + +I have no intention of making ill-informed remarks about the technology proposed by Mozilla, collaborating with Meta. + +On the other hand, I can’t be confident about it, considering they chose “Meta” to collaborate on something that is important to improve the advertising industry without harming user privacy. + +### Mozilla, What Are You Hiding? + +I’m not stirring up controversy (or a wild theory). + +But, a transparent, and privacy-respecting company just decided to collaborate with a company that isn’t really known for privacy? + +Isn’t it too obvious that the team at Mozilla already knows this? + +And, they still decided to go ahead with it, without any transparent public communication on their social media channels as well. + +Yes, they did publish the blog post, but it wasn’t promoted, considering it is an important proposal affecting almost every industry on the web. + +_Is it safe to assume that Mozilla no longer cares about its userbase with this move?_ + +_It’s totally up for discussion in the comments down below!_ + +-------------------------------------------------------------------------------- + +via: https://news.itsfoss.com/mozilla-meta-facebook/ + +作者：[Ankush Das][a] +选题：[lujun9972][b] +译者：[译者ID](https://github.com/译者ID) +校对：[校对者ID](https://github.com/校对者ID) + +本文由 [LCTT](https://github.com/LCTT/TranslateProject) 原创编译，[Linux中国](https://linux.cn/) 荣誉推出 + +[a]: https://news.itsfoss.com/author/ankush/ +[b]: https://github.com/lujun9972 +[1]: https://news.itsfoss.com/firefox-86-release/ +[2]: https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/ +[3]: https://crypto.stanford.edu/prio/ +[4]: https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks0yv2j22pA5SrAD9av4s/edit +[5]: https://techcrunch.com/2022/01/25/google-kills-off-floc-replaces-it-with-topics/ +[6]: data:image/svg+xml;base64,PHN2ZyBoZWlnaHQ9IjQzOSIgd2lkdGg9Ijc4MCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiB2ZXJzaW9uPSIxLjEiLz4=